4 Proven Ways to Increase Your eCommerce Presence
With more and more eCommerce sites appearing every day, the biggest challenge online retailers face is being able to stand out from the crowd and both attract AND retain customers, all while competing for the same audience.
So… what can you do?
We’re here to share 4 proven tips and tricks to increase your business’s online visibility, thereby growing the size of your online community while increasing your sales and traffic.
Tip #1: Utilize social media to increase your store traffic.
To create and maintain your brand’s position, as well as stay top of mind with both new and existing customers, it is imperative that your site is active on social media consistently. After all, you know what they say — “out of sight, out of mind.” If you’re not an expert at creating and sharing content with your customers, never fear — it’s not as difficult as it sounds. Simply post across your social media channels (particularly Facebook and Instagram) at peak times during the day, upload valuable content for your customers on a daily basis, and pay attention to what your competitors are doing (and analyze their results). Social media is a great avenue to help promote sales, promotions, and big events.
Tip #2: Increase trust throughout your sales funnel.
Another way to increase your eCommerce sales is to improve the level of trust your visitors and customers have throughout your funnel. There is likely a similar path that customers take when shopping on your online store, that takes them from getting to your site (whether through a paid ad or directly entering your URL), to product details, to the checkout process. One simple way to increase trust on your product pages is to implement product reviews or existing customer testimonials. With nearly 80% of consumers checking product reviews before making a purchase, displaying genuine reviews of your products gives some level of “unbiased proof” as to the quality of your goods or services.
Tip #3: Increase your traffic and sales with giveaways or contests.
A great way to engage and grow your audience is to implement a contest or giveaway. You can maximize your efforts by allowing visitors an extra entry for sharing via their social media, or an extra entry for every person who registers via their unique link. The best part? A simple contest that is well executed can quickly grow your following and your business — and for a relatively low cost. To be successful, your contest should have well-defined goals, have an exciting and engaging prize, and utilize partnerships with social media influencers and/or celebrities, if possible (FYI: Shopify offers some great tips on how to grow your business with giveaways and viral contests).
Tip #4: Never underestimate the power of the upsell.
While, technically, upsells won’t really increase the number of your sales, they will increase the overall value of your average sale. To make an upsell, you simply take customers who are buying basic or standard products and then lead them to purchase an upgraded version of the item or additional products that can be added to create a customized bundle or package. While this may seem like a no-brainer, you’d be surprised at how often potential upsells are left off the table. A study by a Forrester research analyst suggests that product recommendations are responsible for anywhere from 10-30% of the revenue on commerce websites — hefty figures when you think of what that can add to your bottom line.
Now that you’ve got some proven tips under your belt, the next thing to do is to implement them into your existing sales plan and watch them work for you. Is there anything we’ve forgotten? Any others you’d add? Drop us a line — we’d love to hear from you!
Jarrell was founded in 2013 by web development veteran Mike Jarrell, whose father ran his own eponymous software venture for more than 25 years. Jarrell was reborn when Mike borrowed the name as an homage to his late father. The firm maintains the same values it has for over two decades – marrying efficient function and seamless form to meet the needs of a variety of organizations.
First offering website development and optimization, we now focus on developing a multitude of software solutions of any scale. From optimizing eCommerce sales and designing better mobile experiences to implementing ERP software and developing software solutions, we specialize in bringing your ideas to life.
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