Why Your Business Needs A Mobile App in 2017

It’s 2017 and, by now, almost all businesses have a website. Most have also at least accepted that social and digital media are the cool new kids on the block, and even the most technophobic or slow-to-upgrade companies have given in to the power of Facebook and Twitter. If you’re any truly modern business, big...


Not Thinking About Mobile Can Cost You Money

According to a recent mobile usage statistics report by ComScore, about 60% of digital media consumption happens on mobile devices. In some countries, such as the United States, mobile usage accounts for 71% of consumer time spent online, whether through apps or mobile web browsing. In Indonesia, that figure leaps to a whopping 91%. Smartphones and tablets...


Retargeting, the Best Non-Secret Way to Improve eCommerce Site Sales

Have you ever been searching for the perfect birthday gift for a spouse and somehow they know what you are buying before the package arrives? If you share a computer, chances are that they spotted an ad in the sidebar for the very product you are buying for their birthday. Retargeting, also called remarketing, is...