Mobile is a MUST for your eCommerce Site
When was the last time you looked at your phone? Even in retail shops, customers are approaching the cash register with their smartphone in hand. Is your business ready to capture the attention of someone on mobile?
Mobile usability is non-negotiable in eCommerce today. Ideally, your business has a mobile application that rewards users for interacting with your brand. This could be as simple as checking-in with a linked Facebook account and posting that they are in your store. Your business can reward this behavior with a coupon good for their purchase on that day or next purchase.
Mobile apps can also help your brand build credibility. For a local boutique, consider an app that allows customers to share their favorite products with their friends or even build a registry or wishlist. The best mobile apps use gaming or rewards to make it fun for customers to repeat behaviors that will lead to future purchases.
Even if your business isn’t ready to commission a mobile app, you can still increase revenue by creating a mobile-friendly website. A trusted software firm can make suggestions on how to improve the website you already have or help you build a brand new one. For example, focusing on responsive design and best practices (size of buttons and auto-resizing of photos) are important.
Viewing product information on a desktop allows for all the bells and whistles. You can have as much information visible to the customer as you want because they can scroll and toggle sections to view what is relevant to them. On mobile, the design needs to be easier and more streamlined to allow for quick interactions.
Simple mobile designs for product information would include high-quality photos of the product, as well as shipping information. If your business is running a promotion, a narrow banner across the top of the screen could be just the thing to incentivize your customer into action.
Mobile traffic will continue to grow in popularity by users. Make sure that your website is mobile-friendly and engaging for your current and future customers. Want to call in the experts? Contact our team to find out how we can make your eCommerce website ready for mobile users.