Not Thinking About Mobile Can Cost You Money
According to a recent mobile usage statistics report by ComScore, about 60% of digital media consumption happens on mobile devices. In some countries, such as the United States, mobile usage accounts for 71% of consumer time spent online, whether through apps or mobile web browsing. In Indonesia, that figure leaps to a whopping 91%. Smartphones and tablets have grown in popularity, to say the least, but they aren’t just changing the tech landscape, they’re dominating digital media consumption trends. This isn’t a surprise, especially when you consider that another report claims 80% of internet users own a smartphone and more than 50% of smartphone owners are so attached to their device, it’s the first thing they pick up in the morning.
By this point you’re probably asking, “So what does this mean for my online business? Do I need to develop an app? Abandon my traditional website?” Well, apply the brakes and relax. The mobile invasion obviously hasn’t made websites obsolete, nor does it mean that everyone needs to jump on the app bandwagon. No, it simply means that website design no longer caters exclusively to the desktop PC and laptop owner. What we’re talking about is a shift of mediums, and if your business’s website is going to keep up, it simply needs to be optimized for mobile and various screens.
Again, no worries, because optimizing your website for mobile isn’t complicated or expensive, it just takes some know-how. Before you think web optimization isn’t worth your time or money, consider the revenue your business stands to lose if your website is poorly optimized, or not optimized at all. This next fact is the first we’ve mentioned that should worry you: according to Google, 61% of users are unlikely to return to a mobile site they had trouble accessing and 40% visit a competitor’s site instead (McKinsey & Company). Yeah, that’s a big deal, and a lot of lost business that may or may not be recoverable. All because your beautiful website – a masterpiece on a traditional monitor – looks like an amateur abstract painting someone threw into a busy street when its pulled up on an iPhone. That said, a company that doesn’t care about their poorly optimized or unresponsive website is like a convenience store or gas station owner who says “whatever” when the sign out front is one swift breeze away from falling down.
Okay, so, let’s get to the point – what do you do to make sure your website doesn’t scare away visitors or cost you more money? Well, if you or your marketing team have the expertise, we’d recommend these tips from Invesp:
- Emphasize responsive design client-side (46% of businesses do this)
- Use a mobile-specific design platform, such as iOS or Android (41% of businesses do this)
- Build using HTML (33% of businesses do this)
- Use server-side adaptive design (about a fifth, or 22%, of businesses do this)