The Essential Guide to Website Redesign Strategy

Each touch point represents an opportunity for your brand to resonate with your audience and leave an impact — and nowhere is this truer than on the web. With this in mind, it’s crucial that you regularly analyze your site, asking yourself if it is providing the best possible experience to your visitors. After all, as more and more consumers make their purchase decisions based on their online experience, your website is now more important than ever before. If you notice some areas for potential improvements, such as a high bounce rate, lack of responsiveness, outdated designs or images, it may be time to consider a website redesign.

A complete website redesign or website refresh can be a daunting task to undertake, with plenty of planning and strategy required before you can even begin. If you’re unsure how to launch your redesign, you’re in luck — we’ve put together the essential guide to website refresh and redesign strategies to help you get started.

The Essential Website Redesign Strategy

1. Identify and segment your site’s audience.
As with almost everything in life, your website should not try to be all things to all people — it’s an impossible feat. Spend some time getting to know your target audience and segment them into various buyer personas (if necessary). Knowing your primary audience and who your site is speaking to will allow you to not only tailor your design and content in the right way (more on that later) but also improve the overall user experience of your site. This is an essential first step to take, so be sure not to skip it — your site (and your bottom line) will benefit in the end!

2. Assess your redesign
Assessing and studying your web analytics (using Google Analytics or a similar tool) will help you better understand how your current site is being used. Where are visitors to your site coming from? Which pages are they visiting? How much time are they spending on each page? Which links are being clicked on? Are there any pages that are receiving little or no traffic? The answers to these questions will help you strategize and formulate your site architecture and the strategy for your content.

3. Always remember: content is king.
Your content should always be the foundation of your website. Without quality content that is tailored to your audience, even the most visually appealing website is, unfortunately, “just a pretty face.” So take a step back and analyze your current content. Do your pages make sense? Does the content speak to the audience that you’re trying to reach? Is there a clear call to action on each page? Is the voice of each page consistent with the overall site? Once you have the answers to these questions, you can begin to create new, relevant content (and possibly edit your existing content).

4. Research design options.
Now that you have a solid plan for the architecture of the site under your belt, it’s time to do a little bit of fun research. Study some of your favorite and most visited websites. Take a look at what your competition is doing with their site. How can you make your brand stand out? What can you do better? How can you make your site easier for visitors to use? What sort of design elements do you think would resonate with your audience?

Putting the Pieces Together

Of course, these are just a few tips to help get you started in thinking about your website redesign strategy. If you think your website could use a touch up (or even a complete overhaul)  in 2018, we’re here to help. Our team members are ready to lead you through identifying your target audience, establishing your brand voice, analyzing your current site, and outlining and implementing a strategy for change — all tailored to fit within your timeline and budget. It’s time to maximize the power and impact of your site. Contact us today for a free consultation!

About Jarrell

Jarrell was founded in 2013 by web development veteran Mike Jarrell, whose father ran his own eponymous software venture for more than 25 years. Jarrell was reborn when Mike borrowed the name as an homage to his late father. The firm maintains the same values it has for over two decades – marrying efficient function and seamless form to meet the needs of a variety of organizations.

First offering website development and optimization, we now focus on developing a multitude of software solutions of any scale. From optimizing eCommerce sales and designing better mobile experiences to implementing ERP software and developing software solutions, we specialize in bringing your ideas to life.


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